Gift Card Statistics

The growth of gift cards in the U.S. has grown significantly from their introduction in the mid 1990s. Here's what various organizations report about the use of gift cards.

1. Two-thirds of all consumers have purchased at least one gift card.
2. Fifty-five percent of gift card recipients need more than one trip to deplete the value of their card.
3. The average recipient spends 20 percent more than their card's initial value.
4. In 2007, consumers spent at least $50.3 billion on gift cards.
5. Two-thirds of adults who like to receive them enjoy receiving them throughout the year.
6. Eighty-one percent of consumers purchase gift cards for birthdays versus 67 percent for holidays.
7. When retailers switch from paper gift certificates to gift cards, they sell anywhere from fifty to one hundred percent more.
8. 61% of Gift Card holders spend more than the gift amount, and 75% of those spend 60% more than the value of the card.

(Sources: American Greetings, epaynews.com, Green Sheet Quarterly, National Retail Federation)

Increase Sales, Profits, and Cash Flow

Gift card holders typically spend more than the value of the card itself.
Gift cards eliminate cash refunds - the unused value is retained on the card.
Retained gift card balances lead to repeat visits and increased sales
Customers pre-pay for gift cards so you have cash in hand

Increase Marketing and Brand Awareness

All of our gift cards feature your artwork on the front, which becomes a mini-ad that promotes your business.
Gift Cards are typically placed in the card holder's wallet or purse, providing constant repetitive brand recognition

Create and accept gift cards today!

Our system makes it easy to create and accept gift cards in your online store. You design the front of the card artwork and our interface lets you upload it and generate any number of cards pre-loaded with the dollar amount of your choice. You can use them as virtual card numbers and distribute them by e-mail, or we'll print the cards on 30mil plastic (credit card size and thickness), each with a unique card number, and ship them for free within 48 hours. Our card quality is the same as you'll see at any major retailer, and processing the card works just like a payment gateway - your buyer enters the card number into your website, your site connects to our server to validate the card, and our server returns an approval code.

Learn more about how the process works here.